The BC wine industry has developed tremendously over the past 30 years. Local wineries are establishing a global reputation as producers of truly unique, high-quality wine, evidenced by an increasing number of awards at international competitions. And these successes have been effectively monetized, delivering significant economic impact within the province. In 2019, more than $3.75 billion in economic activity was generated by the BC wine industry, including more than $750 million in wages and $40 million in provincial and federal tax revenue. However, emerging challenges with climate change and grapevine virus and disease are threatening the resilience of the industry and the economic impact that it creates. As a result, the BC wine industry now finds itself at a critical crossroad, and how it responds will shape the future of the industry.