Identity and Cohesion in a Successful Wine Cluster, Jacques-Olivier Pesme
Thursday 30th November 2017, 6:30 pm - 7:30 pm
The speaker series culminates in a discussion of the capabilities and strategies that are needed to achieve global
recognition for the British Columbia wine cluster. Pesme considers the importance of a shared identity across the
region, and collaboration across the industry. He focuses on how people in the wine industry perceive themselves
and their relationships with each other, their relationships with the land and wider environment, and other
distinct features of BC as a wine territory.